Campaign Blueprint

Seasonal Emoji Launch Blueprint for Global Campaigns

Coordinate research, production, and automation so your festive emoji packs publish on time for every market.

7 minute read
Festive lights and decorations across a busy street
Create a flexible system so every holiday launch feels intentional, not rushed.

Map Your Annual Calendar

Start with a year-view spreadsheet highlighting cultural moments, retail peaks, and community milestones. Prioritize holidays where emojis can support storytelling or call-to-action flows.

Research workflow

Production Sprint: Four-Week Countdown

Week 4: Concept Lab

Collect visual references, tone descriptors, and call-to-action ideas. Draft prompt templates inside the AI Emoji Generator.

Week 3: Asset Generation

Batch prompts by theme: celebration, invitation, countdown, gratitude. QA variations for color contrast and icon consistency.

Week 2: Localization and Testing

Share preview boards with country managers. Collect feedback on symbolism and text overlays before final exports.

Week 1: Automation and Launch

Load emojis into CMS blocks, scheduling tools, and messaging bots. Review checklists with your ops team to confirm distribution.

Measure, Learn, and Expand

Monitor engagement metrics such as reaction counts, click-through to landing pages, and share of voice on social channels. Document insights to improve the next campaign.

Next-step ideas